Country real estate for young people: a new trend?

According to a recent survey, more and more young people want to live in a country house. At the same time, the demand for such housing is getting younger, and now people under the age of 35 are actively interested in it. In this article we will explain why young people leave the cities.

In 2020-2021, during the coronavirus pandemic, the cost of suburban real estate grew amid high buying activity. According to Property One analytics, during this time, prices on average increased one and a half times.

But the economic turmoil of 2022 broke this trend, and private real estate began to become cheaper. Thus, according to statistics, the construction of aerated concrete country houses in the region fell by 10.5%, and frame houses by 13.5%.

Attractive conditions

The rise in prices is now constrained by several factors. Firstly, this is a drop in demand against the backdrop of general uncertainty. Many people have postponed the purchase of real estate until better times.

Secondly, the construction of a house, as a rule, takes several months, which means that the construction company understands the scope of work in advance and reserves the necessary resources and building materials. This allows you to accurately distribute the time spent and the finances invested. Despite the dynamics of prices for materials this year, contractors still have their stocks purchased at reduced prices in May.

At the same time, the preferential mortgage program launched in 2020 continues to operate in the region, under which you can buy, among other things, a country house. Its limits vary depending on the region.

If desired, the loan amount can be increased through an additional loan on market terms. The program will run at least until the end of this year.

In addition, living in your own home has advantages that make it cheaper than living in the city. This, for example, is a free parking space, a private plot with the opportunity to run a household and do business.

It is not surprising that the target audience of suburban construction is getting younger today. 

However, younger customers are also showing interest in private homes. The share of buyers under the age of 35 accounts for more than 40% of transactions.

I think the main reason for this is to increase the affordability of suburban housing. Today, the target audience is not only high-ranking officials and successful businessmen.

Thanks to subsidized mortgages, buyers no longer need to earn an extra profit besides the salary to afford at least a small cottage. In general, up to 90% of all transactions are now made with the attraction of credit money in the suburban market.

A change in the trend is also indicated by an increase in the number of single clients or families without children. But what, besides financial gain, attracts all these people to the countryside?

Variety of leisure

One of the reasons for the interest of young people in country life is the incredible variety of leisure activities. The availability of walks and picnics in the fresh air, the ability to have noisy parties and invite guests is an absolute plus for young people in the countryside.

In addition, a private home gives residents more freedom to pursue their hobbies. For example, you can easily organize a recording studio in it or build a ramp for skateboarding in the yard.

During the pandemic alone, the demand for construction of suburban housing among young people increased by 40%, and this trend continues in 2022.

Buying your own home expresses not only the desire of the consumer for high comfort and self-realization, but also the desire to stand out among their friends and acquaintances.

The combination of practicality and attractive design creates a special suburban space that compares favorably with the general surrounding buildings and emphasizes the taste of homeowners.

For this reason, among young people, typical European-style houses (barnhouse, half-timbered house, Finnish house, hi-tech) are gaining popularity.

Eco-friendly and health benefits

Megacities are not the best place for those who care about their health. Factories, cars, landfills and other “charms” of urban life have a detrimental effect on the environment and those who live in it.

Doctors say that the human body from time to time is critically necessary to stay in nature. This has a beneficial effect on several aspects of life at once: it improves the quality of sleep, normalizes blood pressure and digestion, and most importantly, it stabilizes the psychological state.

It is no secret that the intense rhythm of life in large cities is one of the reasons for the increased level of stress among their residents. Therefore, life away from the hustle and bustle in the literal and figurative sense becomes a breath of fresh air for those who decide to move.

The desire for a more harmonious existence for many becomes a decisive factor in moving to the suburbs. When we ask our clients what prompted them to change their lifestyle, they often give this reason.